"Amy assisted with the development of a marketing strategy for our specialty wheel group, taking us through a great discipline that highlighted segment opportunities and resulted in the development of a new go-to-market strategy and business model, fundamentally repositioning our group in the industry."

Senior Executive
Global Diversified Manufacturer






Amy H. Fulford

enlight

At enlight, we know that a company’s primary objective is to create superior value. enlight collaborates with clients to help them do just that by:

  • Crafting Strategy to create value for customers & achieve sustainable competitive advantage
  • Optimizing Structure to create value for employees & improve operating efficiencies
  • Supporting Execution to create value for investors & deliver superior financial results

We also know that creating value is increasingly difficult thanks to the convergence of the realities of the global economy, including:

  • Intense Global Competition
  • Shifting Customer Priorities
  • Rapid Product Commoditization
  • Unprecedented Input Costs
  • Increasing Investor Expectations

enlight’s approach of collaborating with clients to create value involves a unique combination of:

  • Analytical rigor and independent analysis
  • Objective understanding of clients’ capabilities and culture
  • Clearly defined long term view of success, or endgame
  • Optimized path from current state to endgame

At enlight, we believe that the secret to achieving and maintaining business success is an artful combination of analysis and leadership. This perspective is embodied in enlight’s mantra:

evaluate.  inspire.  profit.

amy

Amy H. Fulford is a business strategist with finance and marketing expertise. Amy’s work experience has afforded her the opportunity to solve business problems in a myriad of situations – from the perspective of both consultant and employee.

Amy honed her skills through a variety of roles at Boston Consulting Group, Alcoa Inc., Procter & Gamble and Huntington Bank. Amy’s industry experience includes Automotive, Aerospace, Financial Services, Consumer Products, Packaging, Building & Construction and Pulp & Paper. Her sector experience spans Manufacturing, Retail, Services and Non-Profit.

Amy holds a BS in Economics and Government from Centre College in Danville, KY and an MBA in Strategy and Finance from the University of Chicago Graduate School of Business.